video needs to be an integral component of its online marketing strategy. If not

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Visibility
is absolutely crucial to the travel industry and if a hotel or hotel
group really wants to get its messages across to as wide an audience
as possible, video needs to be an integral component of its online
marketing strategy. If not, even good quality hotels will struggle to
get noticed online and soon find themselves behind the competition.
Here's why;

(1)
Internet
shoppers are becoming increasingly savvy and have come to expect an
abundance of information about a hotel before making a booking. Video
is the perfect medium to deliver this information because it allows
potential guests to view a hotel's rooms and facilities in action,
providing much greater insight than still photos and / or static
text, greatly increasing the possibility of a booking.

(2)
By
featuring its staff, video offers a fantastic opportunity to provide
any hotel with a much-needed human face. People connect with people.

(3)
By
providing an authentic, engaging and realistic portrayal of hotel,
video can have an emotional impact that the written word struggles to
match.

(4)
Videos
are far more authoritative than the written word. People tend believe
what they can see, far more than what they read.

(5)
The
human mind is programmed to remember pictures and images far better
than the things we hear or read.

(6)
Hotel videos improves the 'stickiness' of a website and statistic
regularly show that they increases conversion rates.

(7)
Video
streamed online is an environmentally friendly communications tool.
It reduces paper usage, as well as the enormous carbon footprint
associated with large scale mail-shots.

(8)
Hotel
videos are great for SEO. They can be repurposed and propagated
online, driving highly-targeted traffic to a hotel's website.

(9)
Hotel
video production is increasingly affordable and accessible. A high
quality video can be made for a relatively small amount of money.

(10)
Videos
are incredibly versatile and therefore highly cost-effective,
allowing any hotel to make its marketing budget go further. Videos,
for example, can be streamed online, included on e-mail signatures,
duplicated onto DVDs, used in one-on-one meetings or at large scale
events. The right video can serve a hotel's needs for a long period
of time and the footage can also be easily re-edited for use in
future productions.

(11)
Free
hosting websites continue to emerge and when used in tandem with
these sites, videos can become even more powerful marketing tools.

(12)
The
viral potential of videos means that information can be distributed
much quicker and much farther than conventional methods.

(13)
Videos
can be specifically tailored to appeal to hard-to-reach demographics.

However,
to capture the attention of an online audience notorious for its
short attention span, it is very important to produce unique and
creative videos with production values that mirror the standards of
service on offer.

That's
why it's usually a job best left to the professionals.