of customer-centric 4C theory (customer, cost, convenience, communication).

The drawbacks of the traditional model of marketing is self-evident, according to the traditional marketing model, from the mechanical plant was removed through distributors to the customer through the hands of the layers increases, so that machinery prices several times higher than the cost price. And the B2B e-commerce ecosystem as the core, from finding clients, has been to the negotiation, ordering, online payment (income christian louboutin women's shoes ) shall be open, according to the electronic customs declaration as well as electronic invoicing, electronic tax payment via the Internet at one go. Thanks to the unlimited e-commerce market more open, not subject to geographical and transport constraints, because it can aggregate enormous resources for buyers and sellers to promote a large number of groups of network operators have attracted a large number of partner institutions to participate, such as banking, logistics, insurance, IT companies and marketing agencies, etc., this core platform, network operators groups and partner agencies to provide a complete open eco-system, will result in unspeakable huge economic and social benefits.
Internet and e-commerce constitutes a new marketing platform, also produced a new marketing concept. Marketing theory to business from the traditional theory of the center of the 4P (product, price, distribution, promotion christian louboutin men's shoes ), the development of customer-centric 4C theory (customer, cost, convenience, communication).