to "customer-centric Timberland men Shoes " transformation

4P traditional marketing theory holds that as long as the focus on enterprise products, price, distribution, promotion of four elements, there is a guarantee for product sales. 4C theory, including e-commerce from the customer perspective, the cost point of view, convenience, communication point of view. Common interests based upon the establishment of new business - customer relationships. E-commerce customers advantages unmatched in the discovery, looking for potential target customers no longer a problem.
E-commerce is the Internet age the concept of an extension of traditional marketing. In traditional marketing, consumer buying behavior is passive, in the marketing activities of companies "sell existing products," "product-centric," the guiding ideology. E-commerce is a no geographical constraints and space limitations of the global market via the Internet to any customer can buy from other manufacturers, the user moves the mouse, you can easily turn to competitors. Internet marketing and implementing the guidelines to meet customer needs, this way of buying products, the biggest feature is the dominant consumer shopping will the hands of consumers, consumers interact through the media to query a product or service information. So e-commerce on the traditional "product-centric" marketing to "customer-centric Timberland men Shoes " transformation.