Selling Benefits. So, when writing your ads

Selling Benefits. So, when writing your ads, describe your product or service specifically with a keyword, and then focus on the benefit. Your ad must state the benefit of your product or MBT Shoes Clearance service to the client. Solve their problem! For example, 'your room will smell heavenly'. That is what you are doing when stating the benefit.

Headlines Must Be Attention Grabbing. Now that you know how you are going to focus your ad, and what you are going to promote, you must write an attention grabbing headline. You must get people to stop and read the rest of the ad. Write at least 10 headlines (better if you do 20+) and see which best suits the product and the benefit.

 

Use words like: Announcing..., Who Else Is Interested In..., Stop That (Backache)..., 9 Proven Ways To...., Have You Tried...., New In This Week..., Exposed..., Discover...., For This Week Only..., For This Week's MBT Baridi Shoes, Bonus.... There are a lot of really dynamic headlines, but you can see that by having a great headline your customers will want to know more.

Placing Your Business Name. This should always go at the bottom of the ad. If your customers are interested in the products you are advertising, they will look for your address. Don't forget to put in all your contact details. Don't detract from the heading by adding your business name at the top.

It is a good idea to sit down and write a dozen or so ads while you are focused and you can use them in the future. Also, if one particular MBT Kisumu, time you are in an absolute hurry you wont commit the sin of scribbling a really bad ad to meant a deadline.