Success Coaching Tip #2

Success Coaching Tip #2: Plan at least one "experiential" activity.People learn and work best when they are engaging all of their senses—eyes, ears, body, taste, smell and intuition. Even if you're working on Nike Blazer High,topics as "serious" as strategic planning or implementation of marketing plans, be sure to include some type of physical outing. It could be a nature walk, a golf lesson, or drumming. The point is to make the activity something unusual that creates a memorable experience and forces your clients to stretch out of their comfort zones.

Success Coaching Tip #3: Include loads of pampering touches.My Platinum Day marketing plans include limo service to and from the airport and yummy catered lunches. I also include a guest stay at a beautiful Nike Cortez Shoes,bed-and-breakfast where I know my clients will be treated like royalty. You could include a massage, facial or other form of spa treatment for the women small business clients attending your Platinum Day.

Success Coaching Tip #4: Focus on how the day with you will move your client forward by leaps, not little steps.Platinum Days are designed to create breakthroughs. The marketing strategy here is to emphasize the value of having intensive time exclusively with you to work ON what they want, instead of IN what they want.

What are the results of the Platinum Day marketing strategies? I typically receive anywhere from $10,000 - $20,000 per private Platinum Day retreat and spend between one to three days with my clients. One of my clients created her own Platinum Day, charging $2,000 and successfully marketed it to a modest-sized list of start-up women small business owners.

Another success coaching client created her first Platinum retreat for her executive clients to pursue a more enlightened form of leadership and comfortably charged $5,000 for a two-day experience.